Ask for Angela is a discreet safety initiative used in bars, pubs and public venues across the UK. It allows someone who feels unsafe or threatened to signal for help by asking staff for “Angela”, enabling them to access support without alerting others.

Organisers of the Ask for Angela campaign held an official ‘Sign the Pledge’ launch event at Wembley Stadium last week to encourage more organisations to show their support.

Dawn Butler, MP for Brent East, was among those who attended the event. She was joined by leaders from across the hospitality, local government, sport and venue sectors. Businesses and partners that signed up to the initiative will now be added to a national database on the Ask for Angela website, demonstrating their commitment to build a trusted network of safer spaces across the UK.

Stadium Director, Mark Lynch, said: “Wembley Stadium takes the safety of all our visitors extremely seriously, particularly women and girls who make up a large part of our audiences. With major concerts taking place this summer, it is vital that everyone feels confident, supported and safe while enjoying live music. Initiatives like Ask for Angela are a key part of creating that environment, and we’re proud to support its continued development.”