Today Wembley Stadium connected by EE has announced a new multi-year partnership with PepsiCo, to become the Stadium’s Official Carbonated Soft Drinks & Crisps Partner until 2030. The partnership sees a range of PepsiCo beverages and crisps, including sugar-free options, supplied throughout the national stadium, elevating the stadium’s fan experience at a multitude of high-profile events.

This partnership is a first for PepsiCo in the UK, supporting a national stadium and showcasing its popular soft drink and crisp brands like Walkers, Doritos, Cheetos and Pepsi MAX.

The purpose driven partnership is key in supporting Wembley Stadium to connect with its visitors and bring meaningful and memorable experiences to its fans across a variety of sporting, music and entertainment events.

Both PepsiCo and Wembley Stadium are focused on supporting a vision for zero sugar and offering sustainable products that visitors can enjoy at their favourite events. The joint commitment of both parties will see this partnership flourish and most importantly create even better experiences for all those visiting.

Mark Lynch, Stadium Director, said: “This is another exciting announcement for Wembley Stadium, which demonstrates our commitment to elevating fans experience throughout the stadium. More choice, more quality and more fan favourite products.

“The Pepsi brand is recognised throughout the world and has a long-standing heritage in sport and entertainment. It makes them the perfect fit for Wembley Stadium.

“We look forward to working together and developing new activations that our guests can look forward to enjoying in the years ahead.”

Adam Warner, Vice President, Global Sports & Entertainment Partnerships at PepsiCo adds: “This collaboration with Wembley Stadium brings our much-loved food & drink portfolio together with music and football under the most iconic roof in the UK. We are truly excited about this partnership and look forward to a journey that will not only strengthen our respective brands but also create memorable moments for fans.”

The new partnership between PepsiCo and The FA will run through to 2030 with plans to deliver unforgettable experiences and events to fans visiting this iconic stadium in the future.