Taylor Swift | The Eras Tour - Know before you go

Taylor Swift – Are You Ready For It?

Everything you need to Know Before You Go

Wembley Stadium wants Taylor Swift fans to have The Best Day when the American superstar brings The Eras tour to London next week.

To ensure everyone has an Enchanted time we have produced the following guide to make sure your experience lives up to your Wildest Dreams.

Tickets

All performances are sold out.

Standing guests - please refer to the colour zone on your ticket to get you to the correct queuing ramp.  Seated guests - please refer to the colour zone on your ticket to get you to the correct turnstile.

The quickest route to your entry point is by following the signage for the colour zone.

NOTE:
 Additional ticket checks will be in operation at points in and around the stadium prior to entry. Please have your tickets ready to show stewards when asked.

Merchandise

The merchandise megastore is located in Green Car Park and is accessible. This is the only space open on both non-show days and show days. VIP Merchandise orders should be collected from Green Car Park.

Opening Times are:

Date

Operation

Timings

Wednesday 14 August

Live (non-show day)

10:00-20:00

Thursday 15 August

Live (show day)

10:00-19:00

Friday 16 August

Live (show day)

10:00-19:00

Saturday 17 August

Live (show day)

10:00-19:00

Sunday 18 August

Live (non-show day)

10:00-20:00

Monday 19 August

Live (show day)

10:00-19:00

Tuesday 20 August

Live (show day)

10:00-19:00


On show days additional units will also be selling merchandise around the stadium footprint and inside the venue.

Stadium Access

The stadium will open at the following times on the following dates.

Thursday 15 August
Early Entry doors: 15:30 
General Admission and Hospitality: 16:00 
Show Start: 16:55

Friday 16 August
Early Entry doors: 15:45
General Admission & Hospitality: 16:15
Show Start: 17:10

Saturday 17 August
Early Entry doors: 15:45 
General Admission & Hospitality: 16:15 
Show Start: 17:10

Monday 19 August 
Early Entry doors: 15:30 
General Admission & Hospitality: 16:00 
Show Start: 16:55

Tuesday 20 August
Early Entry doors: 15:30
General Admission & Hospitality: 16:00
Show Start: 16:55

*The ‘Karma Is My Boyfriend’ and ‘Ready For It’ VIP packages include Early Entry into the venue. All other VIP package classifications do not include Early Entry and will be allowed to enter at the GA and Hospitality door times referenced above.

Overnight camping is not allowed.

Wembley Stadium is situated in a residential area. We kindly ask that only those with tickets or those visiting our merchandise megastore turn up to the stadium to avoid disruption to the local residents and businesses.

To support with the safe entry and exit of everyone within the stadium, no one is allowed to stand outside any entrance or on the Olympic Steps at the front of the stadium. Non ticket holders will be moved on.

Prohibited Items

Please make sure you’re not bringing anything you shouldn’t before arriving.

Everyone will be checked before entry, and we don’t want any Bad Blood – we’d hate to have to turn you away.

PERSONAL ITEMS | CLOTHING

No briefcases, bags, luggage, large purses as Wembley Stadium operates a restricted bag policy. Each person can only bring one small bag in to the stadium, as it must not be bigger than A4 size: 

Height - 297mm (11.7 inches) - Width - 210mm (8.27 inches) Depth - 210mm (8.27 inches).

Bags that are half-full and folded over to reduce their size will  not be accepted. Anyone carrying bags that do not meet the criteria above will not be allowed in to the stadium. 

Any material or article of clothing, etc., capable of fully or partially obscuring the face, with the exception of medical masks and or religious garments/wear, are allowed on the premises.

No clothing, costume, or personal effects that may impede the view of those around or behind you.

No handcuffs or other restraint items

No animals (except for registered assistance dogs, pre bookable in advance via our Help Centre)

No chains, chain wallets, studded jewelry or spurs

No bicycles, scooters, skateboards, skates, segways, or other unauthorized means of transportation

No glass, hard plastic, or metal containers of any kind. You are permitted a clear, soft plastic water bottle - no larger than 500mls in capacity. This applies to those with seating tickets only. Anyone with a standing ticket will not be allowed to bring a bottle inside the stadium. 

No umbrellas

No strollers

No noise-making devices such as air horns, bells, bullhorns, thunder sticks, whistles

Metal Caribinas are not permitted. If you want something to gather up your friendship bracelets then make sure it is plastic.

WEAPONS | DANGEROUS MATERIALS & OBJECTS

No weapons of any kind (guns, ammunition, knives of any size, tasers, pepper spray/mace, etc.) this also applies to off-duty law enforcement and concealed carry permit holders.

No flammables or missile-like objects, fireworks, road flares, emergency flares, explosives, or other incendiary devices

No aerosol containers, including sunscreen, pepper spray, bug spray, or spray paint.

No balloons, frisbees, projectiles, horns, radios, bells, whistles, musical instruments, laser pointers, sticks, poles, bats, clubs, etc.

No items that may be deemed a safety hazard or annoyance to participants or guests

CONSUMABLES

No outside alcoholic beverages

No outside food or beverages

No illegal substances

No glass or metal containers of any kind. 

SIGNAGE | ADVERTISING | PROMOTIONAL MATERIALS

No distribution of unauthorized promotional or commercial material

No flyers, samples, giveaways, or promotional items

No banners or poles

No signs larger than 11” x 17” (28cm by 43cm)

No political signage

ELECTRONICS | CAMERAS | RECORDING DEVICES

No professional or commercial cameras/photography equipment, video cameras, gopros, audio recording devices, or tripods; no video or audio recording will be allowed (except personal phones) Cameras with detachable and extendable lenses are not permitted in the stadium.

No selfie sticks

No drones - Be aware that the flying of drones or other unmanned aerial vehicles (UAVs) in, over or around the stadium is strictly prohibited and may lead to the confiscation of said UAV and/or subject the pilot to penalty or arrest. We reserve the right to enforce violations to the full extent of the law.

No lights

No two-way radios or walkie talkies

No laptop computers, tablets, iPads or digital readers

Plan Ahead

Make sure you plan your visit to Wembley Stadium well in advance and give yourself plenty of opportunity to Breathe.

Check the weather before you go and dress accordingly. We could be in for a Cruel Summer.

Leave plenty of time for your journey and plan ahead. The same for your return journey home.

Read all the information provided and take note of what you can and can’t do. Don’t Shake It Off as not important.

You’re definitely not On Your Own Kid. Large crowds are expected to attend each performance. Be aware of your surroundings and respectful to others.

If you need to speak to our stadium team before you leave click here

For more information about the stadium visit here

East Village Food and Drink Zone

Situated on the East side of the stadium is our food and drink zone where concert goers can join fellow fans to soak up the pre-show atmosphere prior to entering the stadium.

The area will be open from 13:00 and close 30 minutes prior to the show starting. Alcohol will stop being served from one hour before show start.

Visitors to East Village will need to present a valid stadium ticket to enter, and spaces are limited. The stadium’s bag policy also applies.

Frequently Asked Questions

Your Happiness is important to us. We have produced the following FAQs to answer all your questions.

What are the key timings?

Thursday 15 August
Early Entry doors: 15:30 
General Admission and Hospitality: 16:00 
Show Start: 16:55

Friday 16 August
Early Entry doors: 15:45
General Admission & Hospitality: 16:15
Show Start: 17:10

Saturday 17 August
Early Entry doors: 15:45 
General Admission & Hospitality: 16:15 
Show Start: 17:10

Monday 19 August 
Early Entry doors: 15:30 
General Admission & Hospitality: 16:00 
Show Start: 16:55

Tuesday 20 August
Early Entry doors: 15:30
General Admission & Hospitality: 16:00
Show Start: 16:55

* The ‘Karma Is My Boyfriend’ and ‘Ready For It’ VIP packages include Early Entry into the venue. All other VIP package classifications do not include Early Entry and will be allowed to enter at the GA and Hospitality door times referenced above.

How do I get to Wembley Stadium?

Wembley Stadium benefits from easy access to three rail / London Underground stations.

Wembley Central station –Bakerloo Line & London Overground
Wembley Park station – Metropolitan and Jubilee lines.
Wembley Stadium station - Chiltern Railways

All TfL and Chiltern Railways services will be operating as normal.

Guests are encouraged to plan their journeys in advance to avoid disappointment or delay. Please allow sufficient time to walk to and enter the stadium.


Please check the National Rail and TfL Status Updates websites to look out for any service alteration details and for real-time journey update 

Can I park at the stadium?

Parking at Wembley Stadium is limited and all spaces must be booked in advance via the Wembley Official Parking website. Customers are advised to park via the official car parks only.

Blue badge parking is available for ticketholders with accessibility needs and this can also be booked directly through the Wembley Official Parking website.

Are there any coach services to Wembley Stadium?

National Express is the official coach partner to Wembley Stadium. National Express drop off at the stadium from over 30 locations around the UK making it the easiest and most convenient way to travel to Wembley.

For dedicated National Express services to Wembley visit the National Express website here or call 08717 81 81 81.

Can I purchase food & drink at the stadium?

Wembley Stadium offers an extensive range of food and drinks inside the stadium – more information is available here. All purchased food and drink can be taken inside the stadium bowl.

Guests with pitch standing tickets will need to decant all drinks into a cup before they can enter the pitch. No bottles are allowed (including water) in the standing area.

You cannot bring food or drink from the outside into the stadium with the exception of a small plastic bottle to refill inside. (Max size 500ml and must be empty on entrance). This applies to those guests with seated tickets only.

Can I purchase official merchandise at the stadium?

Yes. The  merchandise megastore is located in Green Car Park. This will be open on both non-show days and show days. Additional units will also be around the Wembley footprint and inside the venue on show days.

Green Car Park Opening times 

Date

Operation

Timings

Wednesday 14 August

Live (non-show day)

10:00 – 20:00

Thursday 15 August

Live (show day)

10:00 – 19:00

Friday 16 August

Live (show day)

10:00 – 19:00

Saturday 17 August

Live (show day)

10:00 – 19:00

Sunday 18 August

Live (non-show day)

10:00 – 20:00

Monday 19 August

Live (show day)

10:00 -19:00

Tuesday 20 August

Live (show day)

10:00 - 19:00


Can I get free water at the stadium?


There are free water points on all levels of the stadium, including the pitch. Please make sure to keep hydrated at the show.

Empty soft-plastic bottles are fine to bring into the stadium (Max size 500ml and must be empty on entrance), these can then be filled at one of our free refillable water stations located inside the stadium. This applies to those with seating tickets only.

Anyone with a standing ticket will not be allowed to bring a bottle inside.

Metal bottles will not be permitted inside the stadium anywhere.

Can I bring my drink into the standing area?

Drinks are allowed in the standing area but they must be decanted into a plastic cup beforehand. No bottles are allowed in the standing section. Free water will be available from water points at the side of the pitch.

It is my first time at Wembley. Where do I go if I need help?

If you are lost, anxious, feeling unwell or just need help then please find your nearest steward who will be able to assist. We also have Customer Service information points on every level of the stadium where you can speak to a member of our team.

Can I smoke or vape at Wembley Stadium?

No. Wembley Stadium is a no smoking /vaping venue.

How do I report any bad behaviour?

Wembley Stadium has a zero-tolerance policy on any form of anti-social and discriminatory behaviour. To report an incident text HELP to 66566.

Can I bring cash?

No. Wembley Stadium is a cashless venue. All food and drink kiosks accept card / contactless payment.

I have accessibility issues. Can I still come to the stadium?

Wembley Stadium is a welcoming and inclusive venue to all guests with access requirements. We offer a range of services for guests with visual or hearing impairment, or guests with other non-visible disabilities. To find out more click here.

Are there any age restrictions?

No one under the age of 5 is allowed into the stadium for this event. Anyone between the age of 5-14 must be accompanied by an adult. No one under the age of 14 is permitted in the pitch standing areas.

Will I be safe at Wembley Stadium?

The safety and security of fans at Wembley Stadium is of paramount importance. We work closely with the Police, the Safety Advisory Group and the relevant authorities to ensure that the stadium’s security protocols meet the highest standards.

Can I bring a bag into the stadium?

Wembley Stadium operates a restricted bag policy. Each person can only bring one small bag into the stadium, and it must not be bigger than A4 size:

Height – 297mm (11.7 inches) - Width – 210mm (8.27 inches) - Depth – 210mm (8.27 inches)

Bags that are half-full and folded over to reduce their size will not be accepted. Anyone carrying bags that do not meet the criteria above will not be allowed into the stadium.

I have medical requirements, can i get a bag exemption?

Yes, we do issue bag exemptions for medical reasons. These must be submitted via our customer support portal in advance of the show.

Can I bring in a sign, flag or banner?

All posters or signs must be no bigger than A3 in size. Anything bigger is not permitted.

Can I bring in a Carabiner?

Metal carabiners are not permitted, however plastic ones will be fine to bring into the stadium.

Can I bring a powerbank into the stadium?

Mobile phones and small battery packs (powerbanks)  are fine to bring into the stadium.  For a full list of what you can and what you can’t bring into Wembley click here.

Can I come to the stadium if I don’t have a ticket?

No. Anyone without a ticket should not travel to Wembley Stadium. No one is allowed to stand outside any entrance or on the Olympic Steps at the front of the stadium.  Non ticket holders will be moved on.

Will there be listening parties or viewing galleries?

No. Anyone hanging around outside the stadium will be moved on by security.