The UK’s hottest pop group JLS, British Olympic medal winners Rebecca Adlington, Phillips Idowu and Louis Smith and Wembley National Stadium have all come together in 2012 - the UK’s biggest year of sport to raise funds for Sport Relief.

The music video for JLS’s official Sport Relief single Proud sees swimmer and double gold medal winner Adlington, triple jumper and silver medal winner Idowu and gymnast and bronze medal winning Smith star alongside the band in an empty Wembley Stadium.

Directed by Ben Winston, who directed and co-wrote the infamous Smithy sketches for Comic Relief, the video sees the stories of three gifted children unfold. One young boy displays a remarkable talent for leaping; another impresses with his acrobatic break dancing abilities; and a young girl dances triumphantly in the rain as others run for cover. As Adlington, Idowu and Smith emerge into Wembley Stadium at the end of the video, it is clear that the stories that have unfolded are those of these great British athletes. Everything they have done in their lives, sometimes without even knowing it, has been part of their journey to strive for greatness. As the athletes carry the Union Jack into the stadium, it is clear that they, too, want to make their country Proud.

Aston from JLS said: ‘We’re so excited to be part of Sport Relief 2012 and to have the official single is a massive honour for us. Filming the video at Wembley Stadium was absolutely incredible. We were the first artists to film a music video at Wembley Stadium. When I was younger I dreamed about playing in a World Cup final at Wembley but filming the music video there was almost as good! Having been to Uganda to see some of the work that Sport Relief supports we’re really proud to be part of a campaign that changes so many lives, so we hope the single raises a huge sum of money.”

Rebecca Adlington said: “It was such an honour to be part of the video with JLS and I think the song is amazing. It was very cool shooting the video in an empty Wembley Stadium – it was really atmospheric and pretty much a once in a lifetime opportunity.”

Phillips Idowu said: “The video shoot was such an inspiring day and it was great to meet the JLS boys. The song really captures what Sport Relief is all about. The kids who play Rebecca, Louis and me in the video are brilliant; they really got the casting spot on!”

Louis Smith said: “I’ve supported Sport Relief for a number of years now so was really happy when I was asked to be part of the JLS video. I’ve seen firsthand how the money raised by the public helps people around the world and here in the UK, so I really hope everyone buys Proud and raises as much money as possible for Sport Relief.”

JLS will be performing Proud on the Sport Relief night of entertainment, which kicks off at 7pm, BBC One on Friday 23 March. Proud will be available to download on 18 March and in stores from 19 March with money raised from the single being spent to help some of the most vulnerable people in the UK and across the world’s poorest countries. You can view the video here and behind the scenes footage here.

JLS will also be celebrating the UK’s biggest year of sport by taking part in the Sainsbury’s Sport Relief Mile on Sunday 25th March. The public can all go the extra mile too by entering online at www.sportrelief.com/mile