Wembley Stadium connected by EE has been recognised for delivering one of England’s standout visitor experiences and bringing its extraordinary sporting and musical history to life through engaging storytelling.

The Best Told Story award, presented as part of VisitEngland’s prestigious Visitor Attraction Accolades, celebrates the stadium’s behind-the-scenes tours and the knowledge and passion of the guides who deliver them.

From England's historic 1966 FIFA Men’s World Cup triumph and UEFA Women’s EURO 2022 victory, to unforgettable FA Cup Finals and legendary performances by some of the biggest names in music, Wembley Stadium Tours takes visitors on a journey through the iconic moments that have shaped one of the world's most recognisable venues.

Presented at the British Motor Museum in Warwickshire on 10 November, the prestigious award places Wembley Stadium among the best attractions across England for delivering outstanding visitor experiences.

Wembley Stadium Director, Mark Lynch, said:

“We’re incredibly proud to receive this national recognition from VisitEngland, which is a testament to the hard work and dedication of our fantastic tour team, who bring Wembley Stadium’s incredible history to life every day.

“Wembley has been the stage for some of the most iconic moments in sport and entertainment, and our tours offer visitors a unique opportunity to go behind the scenes and discover the stories that have made the stadium so special.”

VisitEngland Director Andrew Stokes, said:

“England’s visitor attractions are first-class, and these accolades highlight why they deserve this recognition. The recipients of these awards provide an outstanding welcome, unparalleled food and drink and magical storytelling making them integral to the high-quality tourism offer provided to domestic and international visitors.

“From stadium tours and water parks, castles, cathedrals and museums to wildlife reserves and wetlands these attractions provide outstanding customer service, going above and beyond to make visitor experiences extra special and spreading the economic benefits of tourism across communities in England.”

Wembley Stadium Tours offers visitors a unique opportunity to explore behind the scenes of England’s national stadium, with access to areas normally reserved for some of the biggest names in sport and entertainment.

From walking through the players’ tunnel to exploring the England dressing room and taking in the views from pitchside, visitors can follow in the footsteps of football legends and global music stars who have performed at the iconic venue.

Led by expert guides, the tours offer fascinating insights into Wembley’s history, from the original stadium’s opening in 1923 to the construction of the new stadium in 2007 and the unforgettable events that have taken place beneath the famous arch.

Operating throughout the year, Wembley Stadium Tours welcomes football fans, music lovers and visitors from across the world, offering a memorable way to experience the stadium beyond matchdays and concerts.

For more information or to book a Wembley Stadium Tour, visit Wembley Stadium Tours .