Wembley Stadium connected by EE, has opened North Terrace by Pepsi, a reimagined entertainment area on level five, designed to bring more energy to event days across football, music and live entertainment.

North Terrace by Pepsi, provides guests with a dedicated place to gather before and during events, with views over Olympic Way, interactive digital activations, music-led moments and curated food and drink concessions.

The opening marks the latest milestone in the multi-year partnership between PepsiCo and Wembley Stadium, with PepsiCo serving as the stadium’s Official Carbonated Soft Drinks & Crisps Partner until 2030. It also builds on Pepsi MAX®’s wider commitment to English football, following the four-year partnership announced with The FA earlier this year that made Pepsi MAX® the official soft drinks partner of the England senior men’s and women’s teams.

Designed as a fan destination, North Terrace by Pepsi brings together live entertainment, football-inspired cues and branded activations in a way that is intended to feel part of the occasion. Digital features including event-responsive lighting and holographic gaming tables will connect technology, sport and entertainment, while the North Terrace supports Wembley Stadium’s ambition to continue evolving the visitor experience at one of the world’s busiest live event venues.

As part of the wider North Terrace by Pepsi experience, Pepsi House of Treats will bring a dedicated crafted beverage offer to Wembley Stadium.

Three signature drinks will be available at selected events, including Pepsi ’66, a Wembley-exclusive serve made with Pepsi Zero Sugar Strawberries ’N’ Cream, vanilla syrup and strawberry popping boba, topped with whipped cream and strawberry sauce; Pepsi MAX® Lychee Pop, made with lemon rancho syrup, lychee popping boba and Pepsi MAX®; and 7UP® Blue Wave, made with 7UP® Zero Sugar, pomegranate popping boba, lemon rancho, cucumber and blue curaçao syrup, topped with whipped cream.

The drinks menu will evolve for selected concerts, sporting events and special occasions, with event-specific serves introduced throughout the year. Fans will also be able to experience food items from PepsiCo’s culinary offering at select events across the year.