npower Launches Competition to Win Club Wembley Seats for Ten Years
15th April 2005
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Wembley Stadium night-time aerial photograph with the Arch lit. |
npower, the Official Energy Supplier to the new Wembley Stadium has launched a competition to win a pair of Club Wembley seats for the next ten years (2006 - 2016). The lucky winner will be able to go to all the major sporting events held at the new Stadium including England Home International matches, every FA Cup Final, The FA Cup Semi-Finals, The FA Community Shield, The Football League Cup Final and The Rugby League Challenge Cup Final. They will also have first option on Football League Play-Offs and a host of other spectacular events including major concerts.
The winner of the Club Wembley seats, worth approximately £85,000, will enter the Stadium by an exclusive entrance into a private concourse reserved for Club Wembley members with a host of restaurants, cafes and bars. The seats they will occupy for the next ten years are wide, padded and with more legroom than the seats in the old Royal box.
Michael Cunnah, Chief Executive of Wembley National Stadium Limited, said: "Wembley Stadium is famous for great sporting occasions and when we reopen in 2006 Wembley will be more magnificent than ever. With the winner of npower’s competition guaranteed a seat at every big match for a decade, the lucky person is sure to witness some amazing events."
Kevin Peake, Head of Customer Marketing, npower said, "This is a fantastic prize and a great opportunity for all sporting fans to have the chance to be part of the Club Wembley experience. We are proud to be the Official Supplier of gas and electricity to the new Stadium which is really beginning to take shape."
The competition which is open to everyone over the age of 18 is being launched nationally this weekend to coincide with the FA Cup Semi-Finals, with a joint TV commercial between npower and Wembley Stadium. The competition runs until 31 October and is free to enter. Entry is via the website address, www.wembleystadium.com/npower.
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Still from the ad: npower's recently developed brand icons - "The Orbs" take part in a mini football match being played out in front of some builders gathered around a table commentating on the action. The brand icons, albeit slowly, move around the table dodging the salt and pepper pots and mugs of tea to shoot and score. |
In the new commercial, npower builds the association between its recently developed brand icons and its position as the Official Energy Supplier to Wembley Stadium. The ad, created by advertising agency Isobel opens in a canteen with some builders gathered around a table commentating on a mini football match being played out in front of them by the two brand icons. The brand icons, albeit slowly, move around the table dodging the salt and pepper pots and mugs of tea to shoot and score. The 40 second spot again features a voice over by John Motson, talking about the opportunity to enter a competition onlineto win a pair of seats at Wembley Stadium for the next 10 years.
npower one the UK’s top three energy suppliers will exclusively supply electricity to power the 90,000 seater Wembley Stadium under a renewable electricity deal. As a result, Wembley Stadium will also be the first major UK stadium whose electricity consumption will be matched by ‘green energy’ purchased by npower. npower is undertaking a number of marketing initiatives to support the sponsorship including 'Venue of Legends' Tour Tickets to customers who sign up for gas and electricity thus enabling them to be among the first to tour the new Wembley Stadium when it opens in May 2006.
To find out more and to enter the competition, click on the button below:
