Danone Nations Cup World Final Comes To Wembley

Monday, 13, May, 2013

Danone Nations Cup at Wembley on 7 September

The 14th edition of the Danone Nations Cup, the greatest football competition dedicated to children (10 to 12 years old), will take place at Wembley Stadium on 7 September 2013.

The event’s faithful ambassador, Zinedine Zidane, will be present to launch the final: “For those 400 kids who will visit and play for the first time in such an exciting place, it’s just a dream come true. Can you imagine, when you are 10 years old, playing in the stadium where your idols played a few weeks ago… I just want to tell them one word: enjoy!”

During the 6 months running up to this great event, National tournaments will take place across all four corners of the world. These stages of the tournament will involve more than 2.5 million kids, coming from 11,000 clubs and 34,000 schools. The goal for all of these kids will be to live their dreams and
share their passion for football.

The goal of the Danone Nations Cup is to offer the greatest possible number of kids the opportunity to
live a part of their dream.

"We wanted to create an event which we could identify with, close to our values and which can get the maximum of people involved with a worldwide dimension, an event which can unite people in a spirit of open-mindedness, in sharing, emotion and respect," said Franck Riboud, Chairman & CEO of Danone. "An event for the children of the entire world. This is how the Danone Nations Cup was born in 2000."

The Danone Nations Cup has gained credibility and legitimacy in the international world of football, notably thanks to FIFA’s stamp of approval. This credibility has been built on over the years with the ever-strengthening involvement of the national ambassadors in each country, such as Vicente Del Bosque in Spain, Cafú in Brazil, Dimitri Berbatov in Bulgaria, Hagi in Romania, Michael Ballack in Germany.