Carlsberg UK and Wembley Stadium have signed a new four year sponsorship deal which sees Carlsberg, one of the world's leading beer brands, maintain its relationship as one of the founding partners of the national stadium.The agreement means that Carlsberg renews its status as the 'Official Beer of Wembley Stadium' and grants them exclusive pouring rights along with access to tickets to all the major sporting and music events that are held at Wembley.This new deal, which runs through to 2014, further strengthens the link between Carlsberg and The FA - a relationship which has already lasted 14 successful years.There is 4,000,000 m3 of space under the new Wembley roof. This is the equivalent of 7 billion pints of Carlsberg, or enough Carlsberg to fill 1600 Olympic sized swimming pools.There are 90,000 seats inside the new stadium. Placed end to end, they would stretch from Wembley Stadium all the way to the nearest Carlsberg brewery in Northampton.The new Wembley Stadium has the facilities to pour 40,000 pints per 15 minutes. That's 2,666 pints served each minute.At peak selling times (i.e. England football matches!) 5 million pints of Carlsberg can be sold in one day across the whole of the UK.Each main beer service point has the ability to dispense 4 pints of beer in less the 20 seconds, at a constant 3 degrees, using a leading edge Glycol cooled beer reticulation system.When lit on a clear evening, the Arch will be seen from Canary Wharf - 13 miles away, or the equivalent of 116,220 pints of Carlsberg end to end.To launch the sponsorship, Carlsberg produced 90,000 limited edition bottles to represent each seat in the stadium.Visit the Carlsberg website - www.Carlsberg.co.uk
Betfred is the official bookmaker for Wembley Stadium. This deal gives Betfred exclusive rights of association with Wembley Stadium in the betting sector as well as a permanent presence in the stadium itself through their operation of betting facilities at the venue.Betfred, the world's largest independent bookmaker, operates all betting units within the stadium and ensures that first time punters as well as the more experienced gamblers have access to first class betting facilities at the stadium's major sporting events.Betfred provides a betting service for all 90,000 fans, including those in the Club Wembley ten year seats and executive boxes.Visit the Betfred website - www.Betfred.com
Walkers is the official snack food supplier to Wembley Stadium. The relationship means that Walkers supplies all potato crisps and other bagged savoury snacks to visitors of the stadium. From Salt & Vinegar or Cheese & Onion crisps to Monster Munch or Wotsits, visitors are able to get their hands on the tastiest snacks whilst enjoying a state of the art facility.The Wembley stadium alliance follows a long relationship between Walkers and sport and football in particular: Walkers began its sponsorship of Leicester City Football Club in 2002 (now playing in the Walkers Stadium.)Visit the Walkers website - www.Walkers.co.uk
Coca-Cola Enterprises Ltd. is the official soft drink supplier to Wembley Stadium with their world famous 'Coca-Cola', 'Diet Coke' and 'Coke Zero' brands.The agreement means that Coca-Cola has the opportunity to refresh over 2 million fans that are expected to visit the stadium each year over the life of the contract. This sponsorship continues the strong association that Coca-Cola has with all aspects of football from the sponsorship of the FIFA World Cup and the Football League to grassroots schools football. This exciting alliance with the new state of the art national stadium now adds to this history.Visit the Coca-Cola website - www.Coca-Cola.co.uk
Mars agreed, in 2010, to become the official confectionary, ice cream and chocolate supplier to Wembley Stadium.Visit the Mars website - www.marsbar.co.uk
National Express is the Official Travel Provider to the stadium and provides dedicated links for visitors to the national stadium from all over the country. National Express works with The FA and Wembley Stadium to ensure that sports and music fans are able to travel directly to events in a comfortable, convenient and environmentally-friendly way.
As part of the agreement, the company operates over 20 coach routes to the gates of Wembley Stadium from 55 major towns and cities, parking directly outside the stadium.
Visitors to Wembley Stadium are advised not to use private cars but instead travel by National Express coach. Visit the National Express website.
Wembley National Stadium Ltd, Registered Address: Wembley Stadium, Wembley, London HA9 0WS Registered in England No. 3388437
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