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Wembley Stadium works closely with the local communities.
The re-building of the national Stadium in Wembley has had a hugely positive impact on the local area of Brent. The Stadium is the centerpiece for massive regeneration efforts which will totally transform the local area. The ambitious plans being driven forward by Wembley National Stadium Limited, Brent Council and Quintain Estates and Development plc is well on its way to delivering a national and international leisure destination – a place where people are proud to live and eager to visit. The Stadium development, designed as a public transport destination, also prompted the delivery of massively improved transport solutions. More than £70m was invested to upgrade roads, rail and pedestrian routes, partly through Wembley Stadium funding, ensuring that the infrastructure copes with the influx of fans on major event days – a benefit not only on event days but for local residents and businesses 365 days a year. Access and capacity at the three main stations serving the stadium - Wembley Park, Wembley Central and Wembley Stadium stations, has been vastly improved and there have also been highway improvements to the stadium access corridor from the North Circular Road.At Wembley Stadium we understand the importance of interacting with the local community. We consult regularly and work closely with key local stakeholders - in particular Brent Council and local resident groups.The Wembley Stadium Residents Advisory Committee, which was set-up while the old Stadium was in operation, continues to meet approximately every 6 months. This is a crucial forum at which representatives from the local residents associations meet with Wembley Stadium as well as key Brent Council representatives (and a number of other key stakeholders including transport partners and the Metropolitan Police) to be updated on stadium activities and to discuss issues and any points of concern.During concert events local residents and businesses are welcome to comment on noise levels by calling the Wembley Stadium Audio Feedback Line on 0844 980 9811. Callers will be asked to supply their name, address and phone number and any feedback will be passed on for investigation. This line is only operational for music events.
The benefits of having the national stadium at Wembley are far reaching for the local area, the London Borough of Brent and indeed the Capital as a whole. The stadium is being used to stimulate the regeneration of its surrounding area and Brent Council, as well as Wembley National Stadium Limited, are determined to maximise the positive impact of the new Wembley Stadium on the area. The Stadium development, designed as a public transport destination, prompted the delivery of massively improved transport solutions. More than £70m was invested to upgrade roads, rail and pedestrian routes, partly through Wembley Stadium funding, ensuring that the infrastructure copes with the influx of fans on major event days – a benefit not only on event days but for local residents and businesses 365 days a year. An ambitious regeneration project that is fast transforming Wembley into a world-class leisure destination is also well underway. In November 2002, Brent Council launched their Vision for a new Wembley, challenging all stakeholders to imagine a new Wembley and setting out a radical blueprint for the future of the area with the national stadium at its heart.The key components of that Vision include:The new National StadiumA community focus for BrentA national, regional and local leisure destinationThe London Convention CentreA centre for workAn accessible development A cultural and educational centre High quality commercial and retail facilitiesA mixture of housing types and tenures In June 2004 Brent Council and private developer Quintain both unveiled exciting plans for the area that will deliver thousands of jobs and homes with massively improved local facilities. Planning permission was granted for an ambitious mixed-use development proposal covering some 50 acres of land surrounding the stadium. Quintain Estates and Development plc has started work on site to develop the land around the stadium and their plans look set to create a vibrant development that will create new jobs, homes, leisure facilities, shops, bars, restaurants, offices, a hotel and major new public spaces.An array of partners have been involved in ensuring that the unique opportunity to regenerate and invigorate the local area of Wembley is captialised on to the full. For more information on the regeneration of the Wembley area visit www.wembleycity.co.uk and www.brent.gov.uk/wembley